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Motus: Brand Exploration

Client: Motus.
Description: Brand exploration exercise.
Date produced: July/August 2019.

It’s always good to shake things up and explore whether your brand is working. We engaged in a brand exploration project with Motus Corporate to find out whether a brand refresh was on the cards. We were tasked with taking the brand as it stood at the time and refresh it. We changed colours and added a few new elements, along with a new approach to the current brand strategy. This exercise was most insightful and although the brand refresh did not happen at the time, with many factors to consider, this work was very well received and presented more questions than they bargained for with each and every aspect of the current branding reviewed and questioned.

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