Client: Europcar South Africa.
Description: Website styling and CI application.
Date produced: January 2020.
The Europcar website was refreshed in 2020 to follow the international standards and formats. In South Africa, we took the decision to tweak the new distinctly European CI to fit our local markets, brand personality and culture that has served Europcar well over these past few decades. This meant that new creative was required for this new format. Nikolorum applied our SA CI to guide the inhouse dev team at Motus Car Rental.