We love brands. So much in fact, that our screen savers show interesting packaging, the weekly Escher or an inspirational quote from Margaret Calvert or Neville Brody.
We live and breathe it. We analyse the font usage in a headline before we read it and secretly guess the Pantone colours on the products in our shopping trolleys and seeing our brands reach new heights as a result of great design is the goal. Many years in advertising and design has yielded experience in:
• Aviation • Beauty • Tourism • FMCG • Retail • Corporate • Finance • Pharmaceuticals • Decor • NGOs & Social Initiatives • Mining • Telecommunications • Food & Beverage • Conservation • Radio/broadcasting • Insurance • Automotive • Education • Physiology & Life Coaching • Fashion, Courier & Transport • Property • Construction • Government • Conferences, weddings and events.
In 2014 after 2 decades in the advertising and design industry, Nicole Landey took the step to create a design studio unlike any other at the time. She loved her career but wasn’t convinced that she needed to sacrifice the other areas of her life to achieve success and enjoy her creative field. This philosophy gave rise to Nikolorum Design Partners. The name itself (Niko-law-rum) is deeply personal, being the nickname her grandmother gave her as a child. She believes that the advertising, design and marketing fields need not be found exclusively in fancy buildings in city centres. Her studio was based on Johannesburg’s east rand, away from the bustle and traffic, where a designer can enjoy fresh air and focus on creativity and find inspiration.
“Nikolorum is more than a graphic design studio. Integrating ourselves as a design partner is about becoming an extension of the marketing or PR teams, working side by side with sales, operations and e-commerce, as well as other creative agencies. The relationship does not end when the job is finished. We are as invested in the brands and companies as the employees and the results of this approach has seen clients stay for many years.”
Nicole is determined and focused on delivering a service that adds value – not just a pretty layout with a logo. Her team shares this outlook and as more pods are added to the network, she believes this approach to design, branding, marketing and strategy will redefine what it means to be a design partner. Her view on how the world uses design provides a refreshing change from the norm and promotes the idea that engaging with a designer partner is not only for the monied folks in large corporations.
We are a below-the-line design studio that caters for big campaigns we can get our teeth into, to the everyday projects that keep a brand ticking. Our services include: Below-the-line & Graphic Design, Brand Creation, Development & Activation, Corporate Identity, Strategic Communication, Creative Production, Corporate Programmes, Concept Development, Brainstorming & Creative Consultation, DTP & Repro Services, Copy Writing, Photo Retouching & Enhancement, as well as training and mentoring within our field of expertise.
There are many facets to the design industry: above-the-line, below-the-line, layout, DTP, high-level strategic creativity, finished art and repro, origination, content and copy, brand, trend analysis – to name a few and each is as different as the other. Some require years of experience; others need a mathematical and technical mind; some require the creativity of a collective brainstorm and others simply need a talented guru to sit quietly in thought to produce a design worthy of award. Whichever discipline you are looking for, there is one common goal for all – communication. If a strong, researched, collaborative marketing strategy is the voice, then a well-executed design is the megaphone so the world may hear it…